{"product_id":"diadora-light-your-fire-logo-tape-track-jacket-mid-90s-size-m","title":"Diadora “Light Your Fire” Logo-Tape Track Jacket — Mid 90s — Size M","description":"\u003ch2\u003eDiadora “Light Your Fire” Logo-Tape Track Jacket — Mid 90s — Size M\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eThePlugOfVintage presents a mid-1990s Diadora “Light Your Fire” logo-tape track jacket produced specifically for the Nordic markets — in near-mint condition, with details that place it at the absolute peak of Italian sportswear design.\u003c\/strong\u003e Dark navy, white, grey, and red. Iconic logo-tape sleeve branding. The “Light Your Fire” label. A piece from the final years of the original Italian family-owned Diadora — before everything changed.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eAbout Diadora — The “Light Your Fire” Era\u003c\/h2\u003e\u003cp\u003eIn 1996, Diadora officially launched its legendary \u003cstrong\u003e“Light Your Fire”\u003c\/strong\u003e slogan as part of a bold new global marketing strategy, tied to the biggest football events of the decade — Euro 96 and the 1998 World Cup. Products carrying this label represented the brand’s \u003cstrong\u003epremium representative line\u003c\/strong\u003e, produced in limited quantities and distributed primarily across European markets.\u003c\/p\u003e\u003cp\u003eThese were the years when Diadora cemented its status as one of the most respected Italian brands in both football culture and street fashion — the \u003cstrong\u003eterracewear and football casuals\u003c\/strong\u003e scene in particular. In 1996, Diadora signed \u003cstrong\u003eRoy Keane\u003c\/strong\u003e, Manchester United and Ireland’s legendary captain, to a landmark multi-year sponsorship. The brand also sponsored \u003cstrong\u003eRoberto Baggio\u003c\/strong\u003e, Italian football’s greatest icon of the era. Diadora’s street credibility was at its all-time peak.\u003c\/p\u003e\u003cp\u003eSimultaneously, Italian premium sportswear brands — Diadora among them — were pioneering \u003cstrong\u003elogo-tape sleeve branding\u003c\/strong\u003e: repeating branded stripes designed to read powerfully both on television cameras and in street settings. Your jacket’s sleeve tape represents one of the earliest and purest expressions of this now-iconic design language.\u003c\/p\u003e\u003cp\u003eAnd critically: \u003cstrong\u003e1998 was the last year Diadora was owned and controlled by the founding Daniel family\u003c\/strong\u003e, before the brand was sold to Invicta. This jacket (c. 1995–1998) is literally the final act of original Italian family-owned Diadora design and quality — a fact that commands serious respect among international archive collectors and makes pieces from this window genuine investment-grade collectibles.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Diadora\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLabel:\u003c\/strong\u003e “Light Your Fire” era\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEra:\u003c\/strong\u003e Mid 1990s (approx. 1995–1998)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket:\u003c\/strong\u003e Produced for the Nordic market\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Logo-tape track jacket\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColours:\u003c\/strong\u003e Dark navy, white, grey, and red\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 65% Polyester \/ 35% Cotton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Italy (no “Made in” label present, but manufactured at Diadora’s own Italian facilities with 99% certainty based on construction and period)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e M\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eCondition\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003e9\/10 — Excellent Vintage\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExceptional vintage condition — this jacket presents as nearly unworn\u003c\/li\u003e\n\u003cli\u003eThe iconic “Light Your Fire” label is present and in fine condition\u003c\/li\u003e\n\u003cli\u003eBeautifully detailed zipper pull — a hallmark of Diadora’s premium hardware from this period\u003c\/li\u003e\n\u003cli\u003eAll colours are vivid and fully intact across the dark navy, white, grey, and red\u003c\/li\u003e\n\u003cli\u003eLogo-tape sleeve detailing is crisp and undamaged\u003c\/li\u003e\n\u003cli\u003eNo stains, no tears, no odour, no structural damage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eA “Light Your Fire” Diadora logo-tape jacket in near-mint condition, produced for the Nordic market in the final years of family-owned Diadora. This is what serious collectors wait for.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003ePlease note — Vintage Item Disclaimer\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAll items at ThePlugOfVintage are thoroughly inspected, documented, and photographed before listing. Any known flaws or imperfections are always disclosed in the product description — we believe in full transparency, because that’s the standard serious collectors deserve.\u003c\/p\u003e\u003cp\u003eWe kindly ask that you read the product description carefully and take time to review all provided images before purchasing. Our goal is to present every flaw and detail as accurately as possible — so you know exactly what you’re getting.\u003c\/p\u003e\u003cp\u003eThat said, vintage garments carry decades of history, and occasional minor signs of age, wear, or natural material changes may exist beyond what even a careful inspection can detect. If you have any specific condition questions, we are always happy to present the item personally upon request.\u003c\/p\u003e\u003cp\u003eEvery piece we list is sold as-is, as a vintage item.\u003c\/p\u003e","brand":"ThePlugOfVintage","offers":[{"title":"Default Title","offer_id":54045112172872,"sku":null,"price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/1959\/7128\/files\/Mid_1990s_Diadora_Light_Your_Fire_Logo_Tape_Track_Jacket_Navy_Size_M-theplugofvintage.png?v=1789205634","url":"https:\/\/theplugofvintage.com\/de\/products\/diadora-light-your-fire-logo-tape-track-jacket-mid-90s-size-m","provider":"ThePlugOfVintage","version":"1.0","type":"link"}